Experience the wine...

We've got 100's of options from regular tastings to high end VIP tastings and winemaker one-on-ones.


Luxury Transportation Doesn’t Have To Cost More


Meet The Winemaker

The essence of the wine comes from the terroir... the heart from the winemaker.


2 to 8 is great!

Great sounds - Killer AC - Wine cold storage - Full standing headroom


Special Small Group Pricing…

Perfect for 2 to 8 People


Exploring the 5 star wine road less traveled since 2005…


100’s of options are just a click away!


·  Custom private tours planned around what you want
·  Reservation support, insider’s winery tips included
·  I’ve personally driven over 2,000 wine tours –
enjoy a level of personal service and deep knowledge only a veteran owner/operator can provide


Call JZ today! 805-689-7898

Mercedes Limo Sprinter

Your Ride:
Mercedes Limo Sprinter

wine storage rack stays cool

Wine stays tasting room temp - sorted by name of owner

Wine Tour Rates

Sliding Rates are based on group size.

All tours are private.

3 people or less

All in for 5 hours-includes
planning & reservations, tip,
plus opt food pickup
After 5 hours: $70 per hour
with 20% gratuity

4 to 6 people

All in for 5 hours-includes
planning & reservations, tip,
plus opt food pickup
After 5 hours: $80 per hour
with 20% gratuity

7 to 8 people

All in for 5 hours-includes
planning & reservations, tip,
plus opt food pickup
After 5 hours: $95 per hour
with 20% gratuity

•  Rate is for North SLO County and SLO City pickup/drop off

•  Tour cost is calculated at the end, with partial last hour billed in 15 minute increments

•  Happy to breakout the trip total among your group

•  Rates and more info… Click Here

Tell us what you’re looking for and we’ll deliver!

The Central Coast is your oyster… The Elite Wine Tours Experience

Scenic Backroads

Scenic Backroads

Avoid the crowd

Barrel Tasting with the winemaker!

Barrel Tasting with the winemaker!

Get the inside story behind the wine

Beautiful Estates and Wineries

Beautiful Estates and Wineries

Small production wineries to national brands

Unique and Boutique

Unique and Boutique

Unforgetable wine experiences

Wineries (SB to Paso)
Wine Tour Years of Experience
Satisfied Clients

Tasting experiences are defined by tiers: Diamond and Elite.  Diamond is basic tasting- quality/price and special experiences expand from there into Elite experiences.
Please do: MIX And MATCH!


ALL tours are tailored to your wine and experience preferences.  Feel free to take advantage of my encyclopedic knowledge of our region gathered over 17 years of touring on the Central Coast.

Inside the Unique and Boutique: Knowledge Is Power

I’ve been at this for 17 years and over 2,000 wine tours.
By forging great relationships with the people behind the wine, I’ve steadily built a broad swath of stellar wine experiences. I listen to what you like, and build a fantastic day for you utilizing my vast knowledge and winery relationships. No agenda here.

Experiences are defined by Diamond and Elite.
Reservations are required for tour company clients at all wineries.

Simply said, Diamond is the regular seated tasting wineries offer post-CoVid (almost all tastings are seated these days). There’s a ton of diverse experiences under this umbrella- from lunch & taste to barrel tastings, winemaker one-on-ones with tastings costing $30 or less per person.

Elite tastings represent the top tier of winery experiences in this region. These kinds of experiences happen at higher end wineries, often based around reserve, library or club wines and include either paired epicurean bites or a charcuterie/cheese board. They cost more, and tend to run longer. Decidedly a bit more exclusive than regular tastings.

But don’t worry- there are plenty of choices! We’ve got over 430 wineries to choose from in San Luis Obispo County alone. A repeat client of mine owns a bottle label printing company, so I’m pretty confident about that statistic. Let the planning begin!

Wonder what being a legal operator in California entails? Click Here:  About Transportation Insurance & Safety


Let’s talk about your wine tour!

    Name (required)

    Email (required)

    Phone (cell preferred- it’s our umbilical when you’re in town)

    Your preferred method of contact:


    Preferred Dates of Tour

    Check Your Interest

    Diamond Experiences/Standard TourElite Experiences *Wine tasting experiences chosen do not affect my rate.

    Wine Region of Interest

    Pick-Up Location (City)

    Number in Party


    JZ “The Wine Tour Guy”

    John Ziegler – Host and wine tour “Rocket Scientist”

    Since 2005 I’ve been actively doing wine tours in SB and SLO Counties, and have done over 2,000 wine tours on the Central Coast. Being a first-call limo driver for high end boutique hotels like Santa Ynez Inn, Fess Parker Wine Country Inn, Hadsten House, Hotel Corque, Four Seasons Biltmore, and Bacara for many years kept my service skills well honed. I’ve done well over 500 wine tours in Santa Barbara County alone. My reputation has developed around planning high end wine tours with savvy, serious about wine clientele, plus my skills at delivering great wine experiences on the fly. Gradually my focus began to shift to small production, high quality boutique wineries. In 2009 I started freelancing my own tours as JZ Wine Tour Guy.  Technical writing at a manufacturing company in Paso Robles brought me to … (More Information)


    Read about my exploits driving the renowned on the Central Coast: Tales of a Central Coast Limo Driver

    JZ’s Tasting Picks… Plan your tour!

    If you would like our custom picks for SLO and SB Counties, click on the link below and we’ll be happy to send you “JZ’s Tasting Picks”.
    Request JZ's Tasting Picks   Book A Wine Tour